Malbec World Day
Wines of Argentina has declared that April 17th be known as Malbec World Day, in an effort to promote the most important varietal in Argentina
Starting off with a brief history lesson, the article states, “Malbec has been acclaimed by European palates – especially the English and French – who have indulged in this variety since the times of the Roman Empire until modern times.” Wines of Argentina wishes to pay tribute to Malbec because, “…Argentina is the largest producer of Malbec in the world. Malbec has become the national star and is grown all over the country’s wine regions.”
Various cities around the world will be hosting celebrations. “The Malbec World Day celebrations will be held for the first time next year on April 17th. Cities like New York, London and Mendoza will be hosting events organized to honor the wine that has lately experienced the greatest international growth.” They will host various activities including, “seminars, wine tastings and special activities at restaurants and wineshops that will be featuring Malbec as the main star.” The events will include, “exclusive parties with special guests and celebrities of the wine trade.”
Wines of Argentina chose the 17th of April for various reasons. Malbec was first brought to Argentina by Michel Aimé Pouget. He was hired to Domingo Sarmiento to run the Quinta Agronómica de Mendoza. The article goes on to state that the “Quinta Normal sought to incorporate new varietals as a way to boost the national wine industry. This initiative was well received by the Governor of Mendoza, Pedro Pascual Segura. On April 17 1853, they submitted to the Provincial Legislature a bill for the foundation of a Quinta Normal and a School of Agriculture. The House of Representatives dealt with the bill enacting it as law on September 6 1853.”
When Pouget first came to Argentina, he “brought plants, seeds and several types of grape varieties from France, such as Cabernet Sauvignon, Pinot Noir and Malbec.” The quality of Argentine Malbec quickly surpassed that of France. “At the end of the 19th century, viticulture experienced exponential development in the hands of Italian and French immigrants, and so did Malbec, which adapted quickly to the varied terroirs offered by our geography and produced better wines than it did in its original land. In this way, over the course of time and after a lot of hard work, Malbec began to shape up as Argentina’s flagship variety.”
The article concludes by emphasizing, “to Wines of Argentina, April 17th is a day that represents both the transformation of Argentina’s wine industry and the starting point for the development of Malbec as its flagship variety and international emblem of the country’s viticulture and winemaking.”
Source: Wines of Argentina
Link: http://www.winesofargentina.org/en/noticias/ver/2010/10/04/el-malbec-tiene-su-propio-dia-mundial/
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it seems to me like wines of Argentina chose the 17th of April for so many reasons. reading this blog is interesting.