Hello Anuva blog readers!
My days of sipping boutique wine (at least as much), performing wine tastings in Buenos Aires and working the business side of Anuva Wines are being to wrap up. After a long and difficult decision, I have decided to take a position managing luxury properties near Puerto Vallarta, Mexico.
I am going to miss my readily available access to many of the beautiful bouquet of wines that are available in Mendoza and Salta through our wineries and through Anuva. Over the past year working Business Development for Anuva, while learning an enormous amount of information about the industry and the wine business, I have also refined my palate and been able to truly enjoy the craft work of the winemaker in each limited production wine. Every wine that Anuva sources has been hand crafted by the winemaker themselves and not created for the purpose of squeezing as much profit per litre of wine produced. So often we see the wine industry in Argentina and all over the world flooded with the same juice sourced from many different lower quality vineyards with a new and creative label slapped on the bottle.
Our mission at Anuva has never been and will never be to bring more of that wine to the world market. That wouldn’t be necessary. That wine class already has multimillion dollar marketing budgets from multimillion dollar wineries placing it in grocery stores all over the United States. Our mission is to expose the world to wine that has such small production numbers and no marketing budget to place behind these beautiful wines. As I move on down the road and on to the next step I am confident that the Anuva team will continue to deliver the promise that was created with the foundation of Anuva to always embrace quality over quantity and profit.
Drink up and on to the next destination!
Related posts:
- Work the Wine Harvest in Argentina
- Reserve Malbec vs. Malbec
- Argentine Wine Receives More Praise
- Bonarda and the evolution of Argentina’s Wine Industry
- Making Malbec More Marketable: Is It Possible?
