Labeling

LABELING wine has become very important in recent years. Eye-catching labels sell wine, regardless of if it is a good wine or not.  The cover of a book may be beautifully designed, but not a good book. The same goes for wine, the label on a bottle of wine may be gorgeous, but the wine may be poorly produced (however, you never know).

Looks sell, and pretty wine bottles bring in more revenue. A recent trend has been “critter labels,” or placing animal images on the bottle labels.

The most famous example of this is Yellow Tail wine of New Zealand, once a small winery, boomed in business becoming the number one most imported wine in the United States when they added a cute kangaroo to their label.

Walk along the wine section of the local grocery store and take note of the llamas, dogs, horses, and swans on the labels. Labels may also have catching artwork or portraits printed in the labels, there to lure in buyers. 

tags: labeling ·